Post by account_disabled on Feb 18, 2024 9:38:06 GMT 1
Remind your boss that if the messaging of key pages doesn’t update periodically, “on the fence” return visitors may never get that final “Ah-Ha” moment that triggers a purchase. The web is fluid & incremental growth is still growth. Even if you only see a 1-2% improvement with each test, by the end of the year you’re looking at 12-24% increase, which is never a bad thing. The test won’t risk half of our lead flow. If that last section didn’t convince the boss, Here’s something that might blow their mind. An A/B test does not mean a 50/50 test.
Bosses will always be hesitant to sacrifice “what works” in lieu of something Buy TG Database that risks precious leads. Minimize the risk by reminding them that your theory can be tested with a relatively small percentage of the overall traffic. Make it friendly, tell your boss you’ll take them out for drinks if you don’t improve the conversion of the page by at least 5%, and request a sample size of 10-20% of the overall traffic. Your overall traffic will determine If you have a high volume landing page, you’ll get there faster.
If your page has very little traffic, your test will be longer, no way around that. If you’re unsure how long your test should run, our general rule is that each test variant should get at least 100 visitors and the test should run for a minimum of 7 days. Remind your boss that you’ll also only declare the test page a “winner” if you’re 80% – 95% sure you could duplicate the results. If your boss is wondering just how you can calculate your confidence to an exact percentage.
Bosses will always be hesitant to sacrifice “what works” in lieu of something Buy TG Database that risks precious leads. Minimize the risk by reminding them that your theory can be tested with a relatively small percentage of the overall traffic. Make it friendly, tell your boss you’ll take them out for drinks if you don’t improve the conversion of the page by at least 5%, and request a sample size of 10-20% of the overall traffic. Your overall traffic will determine If you have a high volume landing page, you’ll get there faster.
If your page has very little traffic, your test will be longer, no way around that. If you’re unsure how long your test should run, our general rule is that each test variant should get at least 100 visitors and the test should run for a minimum of 7 days. Remind your boss that you’ll also only declare the test page a “winner” if you’re 80% – 95% sure you could duplicate the results. If your boss is wondering just how you can calculate your confidence to an exact percentage.
